Against The Odds

A reality game show for founders

लगे रहो, हो जाता है!

Coming 2027

India has reality shows for singers, dancers and comedians.

This one is for founders.

Against The Odds is a reality game show for founders. The contestants are people building real businesses, and every round tests the person behind the business.

Most business shows ask

Is this business worth investing in?

We ask

What does this founder do when things don't go according to plan?

These are the odds.

7 in 10

Indian professionals want to work for themselves.

LinkedIn, Small Business Work Change India Report, December 2025

54%

would not start a business, for fear of failure. India ranks 2nd of 47 economies.

Global Entrepreneurship Monitor, 2021/22 Global Report

90%

of Indian startups fail within their first five years.

IBM Institute for Business Value and Oxford Economics, Entrepreneurial India, 2017

No funding. No guidance. No network. No one watching.

Still building.

Behind every business that survives is a founder who refused to give up.

We know, because we have been there. The people making this show grew up in small-town Bihar, were the first in their families to start a business, and have spent ten years building. Against The Odds is how we stand next to you while you do the same.

Built for entrepreneurs. By entrepreneurs.

The business is the arena.The founder is the hero.

छोटे सपने देखना मना है।Dreaming small is not allowed.

  • Founders in the middle of it

    Not after the exit, and not on day one. The long middle of building a business is the part nobody films.

  • From everywhere

    Small towns and big cities. Tier-2 and Tier-3 India is where most of these stories are being lived.

  • Built around the founder, not the pitch

    What a founder does under pressure says more than anything they can say on a stage.

Making entrepreneurship a legit career in India.

If you are still struggling and still building, this is what the show puts in your hands.

  • 100+founders, from across India

    Picked for Season One from every kind of city and background. If you are building something real, you are in the running.

  • A mentor in your corner

    Founders who have already built big companies. Not a judge in a chair: a coach who backs you, task after task.

  • Investment and cash prizes

    Real money for the winners, to put into the business they are building.

  • A year with your mentor

    Winners keep building alongside their mentor for the next year, long after the cameras stop.

  • A community that stays

    You join a founder community with mentorship and support, during the show and after it.

  • A stage the country watches

    Every episode free on YouTube, made by a top direction and production team.

* The format is still being developed creatively, so some details may change slightly. Its core, and the philosophy behind it, will stay the same.

Applications open soon

Founder applications for Season One are not open yet. The waitlist is. Any city, any background, any stage.

  1. Message us on WhatsAppOne message puts you on the founder waitlist.
  2. Hear it firstWe message you the day applications open.
  3. Apply with one phone video60 to 90 seconds, in Hindi, English or your own language: who you are, what you are building, and your against-the-odds moment.

Founder waitlist, Season One

Fill this in and we will open WhatsApp with your message ready to send.

Join the waitlist on WhatsApp

Or message us directly on +91 93119 31707

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